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Fitz HaileFeatured Logo

Fitz Haile

Interview With Bill Kenney

Q:Where did the idea for this logo come from?

My design style tends to be clean so I was shooting for a simple typeface solution.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

For this project I went straight to the computer. There was not a lot of artistic elements that I needed to sketch out. I knew the concept I was going for and decided to jump right into the digital process. It was more of a typeface choice.

Q:What font(s) were used in the logo?

Neutraface.

Q:How did you choose the color scheme for the logo?

Orange was a bold color that worked well with the typeface. The client originally wanted to work with a navy blue but
I felt that was a bit to corporate for him. As a young entrepreneur in a creative company I felt like it needed more life.
The client is also a red head so that was an added bonus :)

Q:How long did it take to complete the logo?

15 hrs.

Q:What do you feel was your biggest challenge in designing the logo?

Restraining myself. Although my natural tendencies are to design clean I sometimes fight myself in the process. We struggled with the idea of this just being a typeface. The client and I juggled
the idea of an icon to accompany the typeface but at the end of the day it was better when standing alone.

Q:Now that the logo is finished, is there anything you would change about it?

No.

More Designs From Bill Kenney

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