LogoGala

My design style tends to be clean so I was shooting for a simple typeface solution.

Adobe Illustrator.

For this project I went straight to the computer. There was not a lot of artistic elements that I needed to sketch out. I knew the concept I was going for and decided to jump right into the digital process. It was more of a typeface choice.

Neutraface.

Orange was a bold color that worked well with the typeface. The client originally wanted to work with a navy blue but
I felt that was a bit to corporate for him. As a young entrepreneur in a creative company I felt like it needed more life.
The client is also a red head so that was an added bonus :)

15 hrs.

Restraining myself. Although my natural tendencies are to design clean I sometimes fight myself in the process. We struggled with the idea of this just being a typeface. The client and I juggled
the idea of an icon to accompany the typeface but at the end of the day it was better when standing alone.

No.