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Fire & PatioFeatured Logo

Fire & Patio

Interview With Dave Wright

Q:Where did the idea for this logo come from?

I spent a lot of time studying type books and playing around with different combinations of letterforms. When I finally found the Cooper Black Italic ampersand, I knew I had a winner. I modified it a little bit to better convey the idea of flames but it’s still largely the stock character.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started out with a pen and paper before moving onto the computer. Once I got into Illustrator I had a lot of different type elements that I tried to combine as pleasingly as possible. Initially I worked in black and white until I’d settled on the letterforms. Finally I worked on a number of color choices.

Q:What font(s) were used in the logo?

The words are Leviathan Bold Italic and the ampersand is Cooper Black Italic.

Q:How did you choose the color scheme for the logo?

I knew going in that I would be going with colors that symbolized fire. I also had a mind to try some retro, seventies influenced shades. I thought the final choice of brown with the graduated orange was was the right combination of warm and hip – suitable for a client whose business is designer yard furniture.

Q:How long did it take to complete the logo?

I worked on this through a number of revisions over the course of two weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was maintaining the simplicity of the original idea and finding just the right ampersand.

Q:Now that the logo is finished, is there anything you would change about it?

I don’t think so. I’m pretty happy with the final result.

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