Interview With Ajda Rotar
Q:Where did the idea for this logo come from?
It’s a production company and I got an immediate association with the reel. The logo appears on various materials from shirts to web, so it had to be something clean-designed.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yes, I’ve started on paper, as usual. However, this version was actually made once I thought I had the right idea and moved on to my mac.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
I got my inspiration from the red carpet.
Q:How long did it take to complete the logo?
From the very start, including all other versions, about three weeks.
Q:What do you feel was your biggest challenge in designing the logo?
Capturing the mood of the firm.
Q:Now that the logo is finished, is there anything you would change about it?
I’ve designed the logo about half a year ago, and I must say I am still happy with it. Ask me this again as time passes.