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Executive RockstarFeatured Logo

Executive Rockstar

Interview With Michael Clayton

Q:Where did the idea for this logo come from?

A combination, or merging of, blue collar business with a bit of celebrity. The client wanted a modern, slightly edgy logo for a new company specialising in courses for business people wishing to progress in their careers.

Q:What application did you use to design this logo? E.g., Illustrator.

I use Adobe Illustrator for logo design and it was used to create this one.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I’ll sometimes start with a few sketches, but with this logo I had a good idea where I was going with it in my head already as the client was very specific about what he wanted, so I went straight to the Mac.

Q:What font(s) were used in the logo?

Adobe Jenson Pro was the font of choice for this design. It added to the ‘executive’ feel and using all small caps gave it some strength.

Q:How did you choose the color scheme for the logo?

A colour scheme wasn’t chosen for the logo as the client chose another design. Can you believe it?! :)

Q:How long did it take to complete the logo?

In all it took around 2-3 hours as I had a strong idea to go with.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was probably the positioning of the star-shaped white space. I tried various poistions but the ‘cut-in’ version you see here is what I eventually went with.

Q:Now that the logo is finished, is there anything you would change about it?

I really like this logo even though it wasn’t used in the end. The only thing I’d change is maybe play around with some colours, although it looks pretty good in black and white.

More Designs From Michael Clayton

  • Bright Care
  • Quotelock
  • Spirit of Life Church
  • Net Wise
  • Jesse Jones Photography
  • Deeper
  • Hecka Cool

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