LogoGala

Eve was the existing name for an upscale restaurant in Chicago’s gold coast. They initially had no logo, and lots of bad puns about “adam and eve”. I wanted to use visual cues that the majority of people are familiar with from the fable of adam and eve. For example the Snake, apple, and tree. Being a high end dinner spot I wanted something clean and understated.

Illustrator CS4, Photoshop CS4, and InDesign CS4.

As with most of my work I begin with sheer notes. Keeping concept king, I scratch down as many words that I can that come to mind when thinking about the concept of “eve” in the context of “adam and eve”

Sadly they escape me now…My files are on my other mac…

I wanted something feminine so I chose a light tint of pink which felt very expected and obvious, alas right.
The vast white space was to conjure and support the feelings of innocence with eve, and the notion of fine dining. They gray was selected as a natural complimentary color to pink. And rather than black it was in the same vein of understated elegance as black would have been too loud in the over all layout.

One day.

My biggest challenge was to keep it clean and understated. As with many designers and art directors, one might have a handful of design elements that they like and want to use, but you need to step back and pull the reigns in on over designing.