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Evan KistronFeatured Logo

Evan Kistron

Interview With James Waldner

Q:Where did the idea for this logo come from?

The concept came to me while looking at the structure of the letter E and K.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Always start with a sketch and take good concepts to PC.

Q:What font(s) were used in the logo?

Gotham.

Q:How did you choose the color scheme for the logo?

I wanted a darker and stronger look and feel to the logo so I went with brown.

Q:How long did it take to complete the logo?

App 1 week.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the weight of the mark and the font to even out. Also working with the negative space was a challenge.

Q:Now that the logo is finished, is there anything you would change about it?

For now, it’s OK, but if I will revisit it, I might work with the font more.

More Designs From James Waldner

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