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Espresso Design

Espresso Design

Interview With Sarah Hufkens

Q:Where did the idea for this logo come from?

The logo design is based on the company slogan: “Big ideas are found in a small cup.”

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

As always it started with pen and paper. When there is a concept I like, I get behind my Mac en start drawing in Adobes Illustrator.

Q:What font(s) were used in the logo?

Fertigo Pro.

Q:How did you choose the color scheme for the logo?

Nature and a cup of delicious coffee were my source of inspiration.

Q:How long did it take to complete the logo?

I haven’t timed the design process, but if I had to guess, I would say it took me over 15 hours.

Q:What do you feel was your biggest challenge in designing the logo?

I wanted to create a logo that had it all. It had be fun and creative, but professional at the same time.

Q:Now that the logo is finished, is there anything you would change about it?

Right now, I wouldn’t change a thing. But ask me again in a couple of years.

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