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Enrique Engels

Posted on 07/02/12
Designer: Saadullah Aleem
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Interview With Saadullah Aleem

Q:Where did the idea for this logo come from?

Right from the start, I had the idea of a camera aperture with a butterfly’s wings so as to convey what the business was about.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started out with pen and paper. I came up with the idea of showing butterfly’s wings in a way that would make them depict the initials of the photographer. But later when I switched to software, I added a camera aperture, which in my opinion seems to be a stronger concept.

Q:What font(s) were used in the logo?

Ubuntu.

Q:How did you choose the color scheme for the logo?

By taking a look at the colors of a butterfly.

Q:Do you have any sketches of the logo in the early stages?

Initially, I had in my mind that I would use the butterfly’s wings to depict the initials i.e EE. But the idea with the camera aperture seemed stronger.