Interview With Oriane Perrin
Q:Where did the idea for this logo come from?
Our new logo was inspired by our mission to help businesses build a smarter and more engaged workforce…building competitive advantage and strength from within.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Paper drawing scanned and processed in illustrator.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
We chose blue to symbolise empathy, knowledge & innovation as the core traits supporting our commitment to continuously innovate and build competitive advantage within your workforce and ours.
Q:How long did it take to complete the logo?