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Elemental AudioFeatured Logo

Elemental Audio

Interview With Joshua Geiger

Q:Where did the idea for this logo come from?

Well, the name Elemental Audio is for a audio restoration service that believes there are a base set of elements required for producing a piece of audio that reaches it’s optimal sound quality. So, I knew I needed to focus on both “elemental” and “audio” equally. The above design is what it finally came down to. A flaming speaker. Fire being the element for drive and motivation and the speaker it there because without it, you can’t hear recorded sounds.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS3

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

As always, I find my creativity flows more freely when I sketch. After researching and brainstorming, I just turn on some HULU and start sketching. Then I move to illustrator with a few of the best concepts and flush out the details.

Q:What font(s) were used in the logo?

Sansation Regular

Q:How did you choose the color scheme for the logo?

Actually, I wanted to make the flame blue to throw a little representation of water in there too but I didn’t like it as much. It seemed like no matter what the shape of the flame, it always looked more like water than fire. I wanted to keep the flame simple so the only way around it was making the flame orange-ish. Speakers of course, are typically grey, and it looked great against the or

Q:How long did it take to complete the logo?

Not very long at all ;)

Q:What do you feel was your biggest challenge in designing the logo?

Including all the imagery I wanted while keeping the design simple.

Q:Now that the logo is finished, is there anything you would change about it?

No, I don’t think so. The client is happy, and I’m proud to put my name on it.

More Designs From Joshua Geiger

  • JDG Media
  • Deimos
  • Tenth Amendment Center
  • Suite Tuts
  • Dubspace
  • Stu Jeffries
  • Henrik Schurmann
  • Chapman Guitars
  • Ultimate Victory

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