Interview With Lukasz Ruszel
Q:Where did the idea for this logo come from?
Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle – to match yogurt`s creamy texture, but it turned out that the client prefers a heavier, less refined approach. This is a design based on client`s own sketch (surprise, surprise – it`s not bad!).