Interview With Sammy Benson
Q:Where did the idea for this logo come from?
Wanted something that would look somewhat classic, but not too common.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Searched thousands and thousands of fonts!
Q:What font(s) were used in the logo?
Motown Motel Regular.
Q:How did you choose the color scheme for the logo?
Coca Cola was the inspiration, classic red and white.
Q:How long did it take to complete the logo?
Not long once the right font was found, though a long time to find it.
Q:What do you feel was your biggest challenge in designing the logo?
Finding the right typeface.