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Dough Pro

Interview With Sam Wilson

Q:Where did the idea for this logo come from?

I find a quiet room, put on my trusty gorilla outfit, and hire a neighborhood kid to throw plastic bananas at me until the perfect concept enters my mind.

Q:What application did you use to design this logo? E.g., Illustrator.

My crashware of choice is Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

My first step is taking a shower. That’s no joke. If I don’t begin things with a shower, you might as well have a drunk cat designing your logo.

Q:What font(s) were used in the logo?

$ is drawn but based on DIN’s curves… and the rest is modified Franklin Gothic.

Q:How did you choose the color scheme for the logo?

I haven’t yet. Typically I use the Bieber method which I won’t get into now.

Q:Do you have any sketches of the logo in the early stages?

Notice you cannot answer this question in anything but the affirmative without lying. The guilt.

Q:How long did it take to complete the logo?

About a week of (leisurely) thinking, about 4 hours of sketching, two or three hours of Illustrator work. And finding banana-throwers takes thirty minutes on average.

Q:What do you feel was your biggest challenge in designing the logo?

The challenge is knowing when to stop designing.

Q:Now that the logo is finished, is there anything you would change about it?

Since it was for myself, I did not receive payment. It would be peaches if for each self-logo, a large bag of money would fall out of the sky.

More Designs From Sam Wilson

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