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DesignFreshFeatured Logo


Interview With Dusan Sevarika

Q:Where did the idea for this logo come from?

Well I have read the brief and designed 10 logos and I didnt like any one of them. There were some combinations of DF letters, droplets of watter, splashes, swooshes. I didnt like anything out of those so one day I just realized that a pencil filled with freshness,water, would look cool and I started designing. I figure out that every designing process is starting with pencils so I decided to work on it while I was looking on my pencil and come up with this idea.

Q:What application did you use to design this logo? E.g., Illustrator.

Basic concept done in CorelDrawX3, Effects and color added in AI CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started creating it into my mind and used CorelDraw to draw it.

Q:How did you choose the color scheme for the logo?

I used fresh, colors, greens, blues, oranges. In the original proposal I gave them couple fresh colors and they use all of them on different pages on the site.

Q:How long did it take to complete the logo?

Couple days, don’t know exact time but I guess couple days will work in this occasion.

Q:What do you feel was your biggest challenge in designing the logo?

Bringing the fresh aspect into symbol.

Q:Now that the logo is finished, is there anything you would change about it?

In basic concept nothing but I would do a completely different stylization of it. I upgraded my skills so I think I would do it better now. :)

More Designs From Dusan Sevarika

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