Interview With Olivier Piedboeuf
Q:Where did the idea for this logo come from?
I was looking for a clean, strong brand logotype. Easy to recognize, and then to remember.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator (vector).
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Idea was to valorise the letter “F” (First) but most difficult thing was to find style treatment, proportions, alignment, spacing,… No pencil was used here, only do the job with a computer, and love :-)
Q:What font(s) were used in the logo?
No font, only a symbol as you see :-)
Q:How did you choose the color scheme for the logo?
Black and white color (works on positive/negative), but we can imagine.
Q:How long did it take to complete the logo?
4 hours from idea to final concept.
Q:What do you feel was your biggest challenge in designing the logo?
Keeping simplicity, authentic and minimalist style.
Q:Now that the logo is finished, is there anything you would change about it?
Nothing, thanks :-)