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DenookFeatured Logo

Interview With Yamill Vallecillo

Q:Where did the idea for this logo come from?

The idea came from the site Denook, it is a community where clients can come and get a design completed such as a logo, site design, piece of apparel etc. I wanted to reflect the meaning of the site to the brand and that was to capture a piece of art on a canvas. Art can be clean, wacky, edgy, & conceptual. These are the types of designs, designers submit on the site and all types of clients come with different types of needs whether it’s professional, or fun.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I usually never draw out my ideas on paper. I run through several shapes into Illustrator, abstract them. Mix & Match colors. I try to find something that inspires me, to lead me to the vision I have unconsciously.

Q:What font(s) were used in the logo?

Avenir.

Q:How did you choose the color scheme for the logo?

Since the logo is reflected towards a community of creatives. I thought the colors should be fun, edgy, and funky. I think the neon spectrum reflected that well with the greens and bright pinks.

Q:Do you have any sketches of the logo in the early stages?

As you can see, i was looking for something abstract. I played a lot with the left logo, but it didn’t feel like it had enough movement and edge. Then I decided the shape of the logo should be more fluid, and created the shape on the right and had the potential to evolve to the logo it is now.

Q:How long did it take to complete the logo?

A combination of different logos and variations – 4 days.

Starting from the first stage of the final logo – 3 hours.

Q:What do you feel was your biggest challenge in designing the logo?

It was difficult to translate “creativity & design” into a symbol that needs to be clear whether it’s big, or a tiny icon of 16×16. A symbol should be highly memorable, and that was another challenge.

Q:Now that the logo is finished, is there anything you would change about it?

I think at this point, it feels complete. I wouldn’t really change anything about it.

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