LogoGala

The idea came from the site Denook, it is a community where clients can come and get a design completed such as a logo, site design, piece of apparel etc. I wanted to reflect the meaning of the site to the brand and that was to capture a piece of art on a canvas. Art can be clean, wacky, edgy, & conceptual. These are the types of designs, designers submit on the site and all types of clients come with different types of needs whether it’s professional, or fun.

Adobe Illustrator.

I usually never draw out my ideas on paper. I run through several shapes into Illustrator, abstract them. Mix & Match colors. I try to find something that inspires me, to lead me to the vision I have unconsciously.

Avenir.

Since the logo is reflected towards a community of creatives. I thought the colors should be fun, edgy, and funky. I think the neon spectrum reflected that well with the greens and bright pinks.

A combination of different logos and variations – 4 days.

Starting from the first stage of the final logo – 3 hours.

It was difficult to translate “creativity & design” into a symbol that needs to be clear whether it’s big, or a tiny icon of 16×16. A symbol should be highly memorable, and that was another challenge.

I think at this point, it feels complete. I wouldn’t really change anything about it.