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Logo Details

Deep Focus

Deep Focus

Interview With Philip Meissner

Q:Where did the idea for this logo come from?

I always like to play with the letters first to find interesting shapes. The “d” and “f” had a nice symmetry and when used together became anthropomorphic — the deep focus.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with pen and paper. After sketching out the letters, I replicated them on screen.

Q:What font(s) were used in the logo?

Metroflex.

Q:How did you choose the color scheme for the logo?

I wanted a dark palette with a nice powerful punch color.

Q:How long did it take to complete the logo?

I spend about 2 hours on this version.

Q:What do you feel was your biggest challenge in designing the logo?

The client wants to appeal to the wedding market and the commercial market. So something clean and neutral was required.

More Designs From Philip Meissner

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