Interview With Gary Chew
Q:Where did the idea for this logo come from?
This is a personal project that I have done during this lovely festive season. A logo/icon for E-card. I have decided to combine Christmas & New Year as my E-card theme. So I have came out with a logo which with the combination or Deer & Bunny.
Deer = represent X’mas and Bunny = represent Year 2011 (In chinese society, 2011 will be the year of bunny and rabbit). The challenge is to combine this 2 animal into a logo which you can see this 2 image separately in different view. And this is what I have came out with – A deer in a bush, but if you rotate it 180˚, it will become a bunny in a bush!
And the name of this logo is “Dear Bunny”. I have change the “Deer” to “Dear” Instead as in it sound similar, and it is about to step into a new year (year of bunny), so the title of “Dear Bunny” is with an hidden meaning of – welcome of Bunny’s Year (2011).
Feel free to take a look at my final goods @ http://www.behance.net/gallery/Dear-Bunny-I-Christmas-10-New-Year-11-E-Invite/886114
Q:What application did you use to design this logo? E.g., Illustrator.
AI CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketched followed by vectorized.
Q:What font(s) were used in the logo?
Angel tears.
Q:How long did it take to complete the logo?
Three Days.
Q:What do you feel was your biggest challenge in designing the logo?
The challenge is to combine deer & bunny into a logo which you can see this 2 image separately in different view. And this is what I have came out with – A deer in a bush, but if you rotate it 180˚, it will become a bunny in a bush!