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Day FrogFeatured Logo

Day Frog

Interview With Renee Rist

Q:Where did the idea for this logo come from?

In it’s early stages, this logo actually started out as an entry in a logo competition. A client was in need of a purple frog cartoon character for 2-7 year olds. I created the frog just for fun and didn’t plan on entering it until my fiance urged me to. I ended up winning first place and the client commissioned me after the competition to turn the frog into a full logo.

Q:What application did you use to design this logo? E.g., Illustrator.

If I’m just trying quick ideas or comps, I like to use Photoshop, but when it comes time to do the final product, I always use Illustrator. I find that the pen tool in Illustrator is much more flexible than the one in Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Normally I sketch first, but this logo actually started and ended on screen with in Illustrator.

Q:What font(s) were used in the logo?

The “Day Frog” uses a tweaked version of GROBOLD while “Childrens Recreation Centers” uses Nueva Std.

Q:How did you choose the color scheme for the logo?

The client had pre-determined the color scheme, but I helped choose the shades of each color to ensure they all went well together.

Q:How long did it take to complete the logo?

It only took about three rounds to get the logo completed. The client was amazing to work with.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge for me was achieving the cute, kid cartoon look. I’m really accustomed to designing corporate pieces so this was really out of the box for me. It was so fun trying something new, and I gained a new skill set while doing it.

Q:Now that the logo is finished, is there anything you would change about it?

I actually wouldn’t change a thing, and that’s rare for me to say!

More Designs From Renee Rist

  • Ribbons of Red
  • Ryan Swigert
  • March Madness Elevator Pitch
  • Flitter Prints
  • The Artsy Bride
  • Micromart
  • Advance

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