LogoGala

Looked into a lot of Danish design and started to build my own typeface based on the principles I saw. Wanted to create something purely type based.

Illustrator.

Lots and lots of pen and paper.

Original font :) – I’ll call it the DANZK font or something

Needed to be clean and modern, so B/W was chosen. Likely another colour would be introduced to the brand at a later stage, not to the logo though.

Solid work: 10hours approx.

Was ensuring legibility within the typeface, whilst still keep it elegant. I didn’t want to end up with an ‘Army’ style stencil effect, more of a ‘you can’t see the lines, but you can feel them’ kind of stencil.

I’ll be forever poking about with the kerning and weight, but it’s been signed off by the client now – so no touchy!