Interview With Daniel Patterson
Q:Where did the idea for this logo come from?
The most striking and memorable things about Daniel are his big blue eyes, his hair and the fact that he’s always designing. For his personal design portfolio it only made sense to create a logo that was immediately identifiable with Daniel and portrayed his design style. That is clean cut aesthetics, memorable branding and attention to detail.
Q:What application did you use to design this logo? E.g., Illustrator.
The final design was shaped, moulded and lovingly detailed in Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
As this logo suggests, I love to design with pencil to hand. After numerous sketches I identified the attributes I loved from each of those sketches and then sketched further developments using those aspects. Using both a photographed image of the final sketch and Adobe Illustrator CS4 I began to shape a vector image of the final logo. A little constructive criticism from a fresh pair of eyes always helps too. A small alteration to the text to make it perfectly legible completed the design.
Q:What font(s) were used in the logo?
Blue is the colour of my eyes and also happens to be my favourite colour too (I’m always wearing blue). In order to define the perfect base colour and its range of complimentary colours I used Adobe Kuler.
Q:How did you choose the color scheme for the logo?
There were many other sketches that lead to this sketch but this is the one that defined the shape of the hair.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
The completion time for designing logos can vary dramatically but as I knew the client (me) I already had a good idea of what I wanted. All in all, this logo took approximately one hour from start to finish.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge for this logo wasn’t the form or font but actually choosing the right colour scheme. It may seem like a simple task but getting the right colours is just as important as the design itself.
Q:Now that the logo is finished, is there anything you would change about it?
Each logo I design gets better and better. This is my best logo to date and I’ve received some great feedback already from friends. It may change slightly in the future in order to adapt to any design changes I make to my portfolio but for now, I love it just as it is and I hope you do to.