Interview With M Sulcoski
Q:Where did the idea for this logo come from?
Starting with the idea of staying true to the symbolism of the Cafe Racer style of classic motorcycle, we explored many graphic styles. The clubs symbol and and bold angles of the diamond-shaped enclosure made for an easy graphic translation of the common motifs shared among fans of the racer style.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Project began with researching classic Cafe Racer imagery and iconography with roots in the 1960s British motorcycle-fueled counterculture. In this case, we went direct to computer with minimal sketching in order to explore definitive shapes, patterns and symbols that translate visually to the Cafe Racer look and feel. Many alternatives both with modern and vintage approaches were taken. We narrowed down a solid dozen concepts, some more graphic and some more elaborate and illustrative. Eventually, the solid feeling and clean lines of the modified diamond enclosure won out with the client.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
Solid black and white simply was a necessity to stay true to the bold and classic appeal of these bikes while the deep red quite simply was the most appropriate for adding the visual aspect of danger to the already “sharp” and angular graphics.
Q:How long did it take to complete the logo?
Approx. 2 months.
Q:What do you feel was your biggest challenge in designing the logo?
Staying true to the inspiration and keeping it simple. Many variations with more modern looks at type and illustration were explored with the idea of keeping the graphics from being too old school or derivative. In the end, this mark was successful because it has a nice blend of of both present and past.
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