Logo Details

Crop

Crop

Interview With Toni Romero

Q:Where did the idea for this logo come from?

I use the word crap a lot, I love Photoshop, I needed my own brand, go figure.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4 son!

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I normally sketch but for this logo I had a clear idea so went straight into Illustrator.

Q:What font(s) were used in the logo?

No fonts, all vector.

Q:How did you choose the color scheme for the logo?

Wanted something clean and minimal that would go with the logo.

Q:How long did it take to complete the logo?

1 day.

Q:What do you feel was your biggest challenge in designing the logo?

Choosing a font, I ended up not using one in the end.

Q:Now that the logo is finished, is there anything you would change about it?

I’d probably flip it upside down :)

More Designs From Toni Romero

  • Mindpilots
  • Pet Sitter Marketing
  • NICA photography

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Comments

1

RDavid HerndonJanuary 31, 2010
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Toni, “Exceptional!”  I worked for major ad agencies/ clients in San Francisco, CA—and your logo has impact, keen to the eye and easily translated for all media (print/ TV and the like!).  Keep up the good graphics.. you have “genuine talent!” (My career spanned 30+ years).  I remain a Business Consultant/ Publicist/ Project Manager/ Marketing/ Advertising
(Remember:  When I started, it was art board and rubber cement.  Today, it is all computer generated!  What a Life.. I missed out on the EASY stuff. <wink!>

2

cchanaFebruary 1, 2010
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personally don’t think the logo as clear as intended, but the idea works. kind of looks like dbp or dqp to me rather than the word ‘crop’.

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