Logo Details

Core Xero

Core Xero

Interview With Daniel Berumen

Q:Where did the idea for this logo come from?

Brainstorming on how to brand myself.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator of course.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I was first debating on either using the full business name or just the initials. I though that using initials would make it simpler and memorable. The I proceeded to make quick sketches to see what placement was better. I also look at logo galleries for inspiration, and once I decided on the idea I though was best, I opened up illustrator and started working.

Q:What font(s) were used in the logo?

I can’t recall. I did stater with a font from my library, but I ended up tweaking it so now I have no Idea what it was.

Q:How did you choose the color scheme for the logo?

I used blue because this color conveys seriousness, freshness, and professionalism. This are the main traits I want my business to have. Also to bring variation I also use orange as a complementary color.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

From brainstorming to the Illustrator file took about five days.

Q:What do you feel was your biggest challenge in designing the logo?

Branding your own business is more difficult than doing client work I believe.

Q:Now that the logo is finished, is there anything you would change about it?

Not yet. Hopefully it will stand the test of time.

Enjoy This logo? Share it!

If you liked this logo, please share it! You'll help us out and you'll be the social king of the interweb.

  • StumbleUpon Submit
  • Digg Submit
  • Share on Twitter
  • Technorati Submit
  • Delicious Submit

Commenting has been closed.