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Concise ContentFeatured Logo

Concise Content

Interview With Mariana Murabito

Q:Where did the idea for this logo come from?

Start playing with the C of copywriter then realized that I had 3 C’s in the name Concise Content Copywriter, then I suggested to get rid of the 3rd word (and my client accepted) and play around with copywriting sign © taking advantage of the to initial C’s I had.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe illustrator and Photoshop CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I start directly in the computer with the drawing of the icon, matching the two C letters in order to convert it into a kind of bubble, the choice between several fonts I pre-selected, all of them sans serif, quite classical made up my mind between if I wanted it in uppercase or lowercase, and finally choose the font Base Nine (an Emigre font) look for the structure of the words, horizontal or vertical, and decided that vertical was the best way to add the icon I had designed previously.

Q:What font(s) were used in the logo?

Base Nine.

Q:How did you choose the color scheme for the logo?

Actually with my client, because the logo was working a ton of combinations (only 2 colors or even one) it was her who decided with my help.

Q:Do you have any sketches of the logo in the early stages?

This was one of the early steps.

Q:How long did it take to complete the logo?

1 week.

Q:What do you feel was your biggest challenge in designing the logo?

No special one.

Q:Now that the logo is finished, is there anything you would change about it?

Not now.

More Designs From Mariana Murabito

  • Monok - ideas online

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