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Cleft AwarenessFeatured Logo

Cleft Awareness

Interview With Kella Design

Q:Where did the idea for this logo come from?

Non-profit work done to create a logo to create awareness for cleft lip and palate. The Cleft Awareness Foundation was started when our daughter was born with a cleft lip and palate, hence the little girl in the image.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Many, many hand drawn sketches and numerous mock-ups.

Q:What font(s) were used in the logo?

Cocktail Shaker and Futura.

Q:How did you choose the color scheme for the logo?

Wanted colors to be bright and friendly. Almost a child’s theme to the logo.

Q:How long did it take to complete the logo?

20-30 Hours.

Q:What do you feel was your biggest challenge in designing the logo?

When there is a real person behind a logo, it has to be perfect. It was difficult to capture the real life little girl in a simple cartoon character.

Q:Now that the logo is finished, is there anything you would change about it?

Nothing. It totally reflects the little girl and a great cause.

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