Interview With Steve Muth
Q:Where did the idea for this logo come from?
As this small juice company is completely focused on their “all natural” approach, I wanted to focus on just the name and the fruit. All else was extra and not needed.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
My ‘ol dry erase board, to pencil and paper, to iMac.
Q:What font(s) were used in the logo?
Bernhard Modern Std.
Q:How did you choose the color scheme for the logo?
It’s a cherry!
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