LogoGala version 2.0 is in the works! We don't have a set launch date yet, but in the meantime, get on the beta invite list.

Logo Details

Character BagsFeatured Logo

Character Bags

Interview With Kimberly Dow

Q:Where did the idea for this logo come from?

This logo was designed for an online indie handbag company. They create hand-made bags and purses for women of all ages. Their slogan is “They may not be sew perfect, but they’ve sure got character!”, playing off the fact that every bag was different. I wanted the logo to have that same handmade quality. So, I decided to create all custom lettering, making each letter it’s own unique shape and size—giving each letter it’s own “character”, so to speak.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator (always)

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started out sketching each letter form by itself, and then sketching ways to connect the letters. I then scanned in my sketches and used them as my base in Illustrator. Then I created the vector outlines of the letter forms and adjusted the curves as needed.

Q:What font(s) were used in the logo?

The main letter forms are custom. The word “Bags” is Adobe Garamond, with slight variations.

Q:How did you choose the color scheme for the logo?

The corporate identity I designed for this company utilized brightly colored stripes, so I opted to make the logo all black, so that it would always stand out against such a colorful background.

Q:How long did it take to complete the logo?

About 2 weeks

Q:What do you feel was your biggest challenge in designing the logo?

I had never done completely custom letter forms before, so it was a little hard to get each letter to flow perfectly together.

Q:Now that the logo is finished, is there anything you would change about it?

I am actually pretty happy with the final outcome of this logo. I enjoy the fact that not every curve is perfect because it fits into the the overall brand of the company. I also like how there is movement to the final logo, the curves really bring your eye all the way through it.

More Designs From Kimberly Dow

  • Break Eggs
  • Progressive Dance Project
  • Luna Soma Jiva
  • Joy of Herbs

Enjoy This logo? Share it!

If you liked this logo, please share it! You'll help us out and you'll be the social king of the interweb.

  • StumbleUpon Submit
  • Digg Submit
  • Share on Twitter
  • Technorati Submit
  • Delicious Submit