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Interview With Brad Richardson

Q:Where did the idea for this logo come from?

Out of necessity! I am starting my new company, Changed, and wanted something that fit my personality. So, I went for a video game, t-shirt front type design. This is a work-in-progress though.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator and PhotoShop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pencil and Paper then MacBook Pro.

Q:What font(s) were used in the logo?

Custom font. Started with Eurostile LT Std.

Q:How did you choose the color scheme for the logo?

Favorite color is red. Haven’t solidified a full color scheme yet.

Q:How long did it take to complete the logo?

Sketch phase through computer, 3 – 4 hours.

Q:What do you feel was your biggest challenge in designing the logo?

Originality.

Q:Now that the logo is finished, is there anything you would change about it?

It is not finished. I am up for changing anything that I think will help it.

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