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Chameleon

Posted on 09/27/10
Designer: Claire Coullon
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Interview With Claire Coullon

Q:Where did the idea for this logo come from?

I was doodling around in a sketchbook playing with swirly letters and swash characters when one of them turned into something that looked a little like either a chameleon’s tongue or a tail. The rest of the letters were then based on that idea.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started off doing a lot of sketches, from very quick rough ones to more detailed ones looking at the shapes of the letters, proportions in relation to each other, angles, etc. I also experimented with the tail on the end of the /n/ but decided the current version was better. I then vectored the type based on the best sketch.

Q:What font(s) were used in the logo?

Custom type made from scratch. It’s intended to have a casual, friendly and playful feel to match the concept.

Q:How did you choose the color scheme for the logo?

The colours seem to fit naturally with the idea: dark greens, slightly textured.. jungle-like.

Q:Do you have any sketches of the logo in the early stages?

Some of the variations mentioned above. I also played with the use of a /ch/ ligature but decided against it in the end.

Q:How long did it take to complete the logo?

I was playing around with the sketches on and off for about two days and then created the final logo in one additional day.

Q:What do you feel was your biggest challenge in designing the logo?

Creating the digital version was the most difficult part as I hadn’t drawn out the word exactly right beforehand. As it’s quite a long word, it required a lot of tweaking to get the letters to work well together and as part of a coherent whole.