LogoGala

I was doodling around in a sketchbook playing with swirly letters and swash characters when one of them turned into something that looked a little like either a chameleon’s tongue or a tail. The rest of the letters were then based on that idea.

Illustrator CS3.

I started off doing a lot of sketches, from very quick rough ones to more detailed ones looking at the shapes of the letters, proportions in relation to each other, angles, etc. I also experimented with the tail on the end of the /n/ but decided the current version was better. I then vectored the type based on the best sketch.

Custom type made from scratch. It’s intended to have a casual, friendly and playful feel to match the concept.

The colours seem to fit naturally with the idea: dark greens, slightly textured.. jungle-like.

I was playing around with the sketches on and off for about two days and then created the final logo in one additional day.

Creating the digital version was the most difficult part as I hadn’t drawn out the word exactly right beforehand. As it’s quite a long word, it required a lot of tweaking to get the letters to work well together and as part of a coherent whole.

I don’t think there is too much I would change, except now that I look at it, maybe the /o/ is slightly not italicized enough compared to the /a/…