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Chad 2010Featured Logo

Chad 2010

Interview With Daniel Moskal

Q:Where did the idea for this logo come from?

The logo represents the Charity Mission to Chad, Africa. The main objective of the mission was to buy books for local schools and promote education.Unfortunatelly the mission failed but I’m hoping it will succeed next year.

There are 4 ideas behind the mark:

  1. The Africa continent
  2. Praying teenager
  3. Books
  4. Zebra stripes to show the adventure aspect of the mission (helping others can also be fun)

Initially I put an elephant into the Africa shape but than I thought of a teenager. I’m aware there is a similar logo/poster already (FIFA world cup South Africa), but it’s just a coincidence and I’ve seen the poster AFTER I’ve designed this logo.

Q:What application did you use to design this logo? E.g., Illustrator.

CorelDraw and Photoshop for the further editing. The logo functions in B&W as well.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pen and paper as usual. First brainstorming ideas/images: Continent, elephant, zebra, books, pen, God, prayer, helping hands etc. Than I chose ideas that did the best match and I started to freely sketch some shapes. I’ve noticed that the elephant (facing the camera) looks similar to Africa so I decided to combine few ideas into one shape. This is how I came up with this mark. I left some other interesting marks and I will probably use them at some point.

Q:What font(s) were used in the logo?

Kenyan Coffee.

Q:How did you choose the color scheme for the logo?

Rustic colour scheme came up from photos my friend took in Rwanda.

Q:Do you have any sketches of the logo in the early stages?

I didn’t include pencil sketches as I wanted to show you the logo creation process.

Q:How long did it take to complete the logo?

One month.

Q:What do you feel was your biggest challenge in designing the logo?

Leaving the elephant concept and trying to come up with something similar. Something that would better describe the mission in one image.

Q:Now that the logo is finished, is there anything you would change about it?

I would try to customize the font to match the mark better. I’ll add changes to the 2011 mission.

More Designs From Daniel Moskal

  • Oceans Coffee

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