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Central Virginia Wine FestivalFeatured Logo

Central Virginia Wine Festival

Interview With Dave Odden

Q:Where did the idea for this logo come from?

I came up with this concept during an ideation session with the client.

Q:What application did you use to design this logo? E.g., Illustrator.

Ended up awkwardly pushing this through Photoshop, Illustrator and even Flash.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I saw the concept in my head and began placing ‘grapes’ in the shape of Virginia.

Q:What font(s) were used in the logo?

Cambria.

Q:How did you choose the color scheme for the logo?

Chose a deep burgundy to emulate the look of wine.

Q:Do you have any sketches of the logo in the early stages?

Started with something that didn’t even resemble a logo…

Q:How long did it take to complete the logo?

Working periodically, less than a week.

Q:What do you feel was your biggest challenge in designing the logo?

Forcing myself to create such a simple design.

Q:Now that the logo is finished, is there anything you would change about it?

Nope!

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