Interview With Dave Odden
Q:Where did the idea for this logo come from?
I came up with this concept during an ideation session with the client.
Q:What application did you use to design this logo? E.g., Illustrator.
Ended up awkwardly pushing this through Photoshop, Illustrator and even Flash.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I saw the concept in my head and began placing ‘grapes’ in the shape of Virginia.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
Chose a deep burgundy to emulate the look of wine.
Q:Do you have any sketches of the logo in the early stages?
Started with something that didn’t even resemble a logo…
Q:How long did it take to complete the logo?
Working periodically, less than a week.
Q:What do you feel was your biggest challenge in designing the logo?
Forcing myself to create such a simple design.
Q:Now that the logo is finished, is there anything you would change about it?