Interview With Creative Resolve
Q:Where did the idea for this logo come from?
The client wanted a concept which was authentically South African, with a real sense of primitive man but presented in a fairly contemporary, exciting style. The overall specification was somewhat vague as the client was yet to define exactly how formal or informal they wanted to portray themselves, so I produced a series of roughs first just to try and define the style further, before they eventually dug this one.
Q:What application did you use to design this logo? E.g., Illustrator.
A mix of Adobe Photoshop, Illustrator and some Corel Draw. Vectors FTW.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
A few of the other drafts were done using pen and paper early on, just to define the design style, but the final version actually came together with very little prelim work. This may be because it essentially came as a combination of all the drafts we’d presented, but I took the elements the client liked from the various designs while in photoshop and combined them into one. One the concept was nailed, it went into illustrator for the final refinements..
Q:How did you choose the color scheme for the logo?
Very simple. We wanted earthly and fire colours, as the overall concept for the company is ‘igniting your fire’. It also keeps in tune with the rugged, powerful sense of nature we wanted to instill.
Q:How long did it take to complete the logo?
The development process was dragged out much longer than necassary, an issue I’ve since come down on myself quite hard with to ensure clients get their moneys worth. Partially this was due to just how much content needed to be developed for the project, but the logo itself was fairly quick once we decided on the visual style.
Q:What do you feel was your biggest challenge in designing the logo?
In a strange way, the easiest part was also the hardest. The concept of the branding is focussed, but also very broad. It was difficult to take the idea and dissect it into one very simple, iconic format. That’s the point of logo design anyway I guess, but in this case it just took a little more work than usual. Definately worth the effort though.
Q:Now that the logo is finished, is there anything you would change about it?
I don’t believe in looking back. The logo itself I’m happy with, though I could’ve done alot more to refine the development process and ensure the client was getting content on a more regular basis. This has since been rectified.
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