Interview With Sam Wilson
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS5.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Had it in my head. Sketched it out. Did a photo realistic version in a rush to get it up for the site launch.
I hated it, so I went back to the drawing board and created my original idea.
Q:What font(s) were used in the logo?
ITC Bookman Demi and Flat-it Machiarge
Q:How did you choose the color scheme for the logo?
I thought that it is attractive to the eye. It is a product showcases the child, but the parents are the ones buying and using them. I wanted to target them. I did not want it to be kitschy and child-like.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Getting the perspective and negative space to work.
Q:Now that the logo is finished, is there anything you would change about it?
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