Interview With John Harfield
Q:Where did the idea for this logo come from?
3 canvas’s representing the 3 years the company has been around, and also it’s their 3rd re-skin of their website. The arrow is to symbolise the online concept of the company, and also speed and efficiency.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator and Photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I always start with pencil and rubber and then trace/adapt the design!
Q:What font(s) were used in the logo?
Franchise ( http://www.losttype.com/font/?name=franchise )
Q:How did you choose the color scheme for the logo?
White/light blue gradient looked best on the blue background
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Pleasing the client!
Q:Now that the logo is finished, is there anything you would change about it?
Nah, pretty happy with it :)