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Canuck Abroad

Canuck Abroad

Interview With Matt Reider

Q:Where did the idea for this logo come from?

We wanted to emphasize the ‘travel’ aspect of the website. Therefore, we actually took a passport stamp, brought it into Illustrator and modified it. We also added a typical Canadian maple leaf to the centre of the logo, to emphasize that the website is targetted to Canadian travelers.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator, Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Started by scanning in some passport stamps and editing them / tracing them with Illustrator. It was tedious but worth it.

Q:What font(s) were used in the logo?

CricketHeavy.

Q:How did you choose the color scheme for the logo?

We based it on the Canadian red & white flag.

Q:How long did it take to complete the logo?

About a week total with revisions.

Q:What do you feel was your biggest challenge in designing the logo?

The stamp. The idea came quite naturally and everything worked out, but getting the stamp to be quality too time.

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