Interview With Josh Hayes
Q:Where did the idea for this logo come from?
The idea came to me quite quickly, it was more about ‘condensing’ all the elements required for the design. Brief description; Drum/percussion based music program for young kids in schools. ‘Candysource’ refers to music as being ‘Ear Candy’. The mark was primarily made to depict; a C, lollipops, an xylophone, xylophone mallets. But others have commented that they see ears, drum sticks, a larger lollipop (the type as the stick, with the shape of the mark as the lollie).
My main goal was to show the spectrum of notes.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator. The mark was basically done on paper, the software was used to ‘clean it up’.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Sketch first, the software was just used to clean up the image & set type. The mark was always going to depict a C, most of the sketching was done to mathematically space out the elements.
Q:What font(s) were used in the logo?
Helvetica Rounded Bold, the one & only time I’ve used Helvetica as a logotype.
Q:How did you choose the color scheme for the logo?
Colour scheme was simple; candy, candy, candy. The mark was inspired by a packet of fruit mentos. It goes from pink to blue, then duplicates, much like a children’s xylophone. The type isn’t white, it’s a small percentage of the pantone background – stark white was too intense.
Q:Do you have any sketches of the logo in the early stages?
This is the finished design on a white backdrop & the monochrome alternate, inspired by piano keys.
Q:How long did it take to complete the logo?
This was a quick design, 3 days from commencement of sketching to final output.
Q:What do you feel was your biggest challenge in designing the logo?
The biggest challenge was choosing a typeface that not only suited the shape of the C, but also had the same playful ‘candy-like’ atmosphere, Helvetica Rounded made the cut.
Q:Now that the logo is finished, is there anything you would change about it?
I would’ve liked to avoid the use of Helvetica, Gotham Rounded was still fairly new at the time & if I had the licence, I would’ve most likely used it. However the use of Gotham could’ve dated the design in the long run, as it is, I am happy with it.