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Candela Design Studio

Candela Design Studio

Interview With Carlos Martin Vidal

Q:Where did the idea for this logo come from?

My older logo have a pencil that I like a lot, so I as trying to mix it with the concept of creativity and hot ideas.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Mind mapping, pencil and paper drafts and vectorize.

Q:What font(s) were used in the logo?

Wendy LP Std Bold.

Q:How did you choose the color scheme for the logo?

Pencils are yellow and fire is orange. No brainier.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

Just 1 day of illumination.

Q:What do you feel was your biggest challenge in designing the logo?

Sitting down and do it.

Q:Now that the logo is finished, is there anything you would change about it?

I’m not convinced about the typography, maybe I’ll change it same day.

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