LogoGala

The client wanted something unusual and easily identified with camping and campgrounds. With that in mind, I tried to simulate the carved wood signage that you often see when entering a campground or park. I played with several other layouts of the sign, but of this concept, this one was the overall favorite.

Adobe Illustrator CS3.

Usually when I work on logo concepts, I have paper or my sketch book handy to work out ideas. If they are especially illustrative, I do some tighter sketches to work out the details completely before scanning. From there, they are retraced in Illustrator to a completed vector file.

Vendetta Bold. I wanted a typeface that had a hand carved quality to the letterforms. Something that would be cut out with a router.

I wanted something inviting and colorful, but muted enough to look like it would be used on an outdoor recreational sign. The warm tones in the wood were also important.

Approximately 3 days from conception to completion.

Developing the logo to have a dimensional quality to it and communicate as a familiar sign. Also, getting the wood grain and weathering to look right without appearing overdone.

Not at the moment. It’s still a favorite at the moment.