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Logo Details

Caila Brown

Caila Brown

Interview With Caila Brown

Q:Where did the idea for this logo come from?

As I work a lot with coding, I wanted to include a bracket somewhere in the design. Overall my design work can be broken down into simple elements, and so I wanted the logo to reflect this.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started sketching out different shapes, switching between flourishes, brackets and circles. I finally decided to combine the circle and bracket after moving to the computer, and then began the selection of type.

Q:What font(s) were used in the logo?

Palatino and Avenir (bracket).

Q:How did you choose the color scheme for the logo?

It was a long process that finally involved me putting 5 of my favorite colors on a board and then throwing a dart. Alternatively, the color matches my eyes.

Q:How long did it take to complete the logo?

About 3 weeks of deliberation.

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