Interview With Marcio Duarte
Q:Where did the idea for this logo come from?
Since the goal of this mark is to identify the flowers produced in Brasilia, Brazil, the reference to the famous city’s cathedral, which resembles a blooming flower, it’s the perfect match.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator for the vectors and transparency. The use of vectors to create the colorful transparency was extremely helpful later, as I could apply the logo in any size.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Yes, I always start with pen and paper, so I can try several different concepts with more freedom, anytime, anywhere. Sometimes, a winner concept is developed in a piece of napkin in a restaurant. But it is not uncommon to found a great concept further, while working on the computer. It’s a very organic process.
Q:What font(s) were used in the logo?
None in this version. In the “complete” version, the font Chalet, from House Industries, was used.
Q:How did you choose the color scheme for the logo?
The diversity of colors is a key attribute of the product, so this rainbow effect was an obvious choice.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
Three months, from the briefing meeting to the final presentation.
Q:What do you feel was your biggest challenge in designing the logo?
To find the balance between the identification with the city and the characteristics of the product, while avoiding any visual connections with other brands in the region. That was a tough one.
Q:Now that the logo is finished, is there anything you would change about it?
No, there were so many versions and revisions that I think we distill the best we could.
More Designs From Marcio Duarte
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