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Blue Sky ResumesFeatured Logo

Blue Sky Resumes

Interview With Greg Ash

Q:Where did the idea for this logo come from?

Blue Sky Resumes has an interesting take on the whole resume writing process. They start with the belief that every person has a perfect job out there. Once you buy into that, writing a resume becomes less about how loud and impressive you can appear and more about how clearly you can express your strengths. In fitting with that, we decided the succinct and individual sound of a songbird was the right analogy. The fact that “me” is in the word resumes made it easy to tie up the loose ends.

Q:What application did you use to design this logo? E.g., Illustrator.

I prefer illustrator for a logo like this.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

We did probably 70 different directions during development of this. For some reason this was one of those logos that didn’t come super easy. But once we got into the groove, we were able to move more efficiently. To answer the question, yes, we did start with a pencil.

Q:What font(s) were used in the logo?

It is always an honor to use Lubalin Graph.

Q:How did you choose the color scheme for the logo?

This time color came pretty naturally considering “blue” is in the name.

Q:How long did it take to complete the logo?

6-8 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

Figuring out the most engaging analogy for the company.

Q:Now that the logo is finished, is there anything you would change about it?

Of course. What would you change? :)

More Designs From Greg Ash

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