Interview With Vanesa Merulla
Q:Where did the idea for this logo come from?
My client wanted a tree as the main image of her logo. Since the Foundation helps children who are victims of war, we wanted to show that there’s a chance of breaking such an unfortunate life cycle that the children have known so far. So the swirl came up as the leaves of the tree, which also suggests stability.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Straight to the computer after previous conversation with my client.
Q:What font(s) were used in the logo?
Gill Sans Std.
Q:How did you choose the color scheme for the logo?
The colors of hope, peace, and energy.
Q:How long did it take to complete the logo?
About 2 weeks.
Q:What do you feel was your biggest challenge in designing the logo?
Making sure that the design didn’t become too complicated.