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Logo Details

BlendUp

BlendUp

Interview With Tito Senna

Q:Where did the idea for this logo come from?

The main idea was to have an icon to fulfill all of our topics, that initialy were fashion, design, architecture and photography. Each arch means one of them.

Now we have more categories, but all based on this simple start

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

We started with a brainstorm with the site owner, also some of the members, then drew it on paper, to finally make it in AI.

Q:What font(s) were used in the logo?

Custom one.

Q:How did you choose the color scheme for the logo?

The color scheme was based mainly on the category colors for the site launch.

Q:How long did it take to complete the logo?

About 2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

To make such a logo that could be abstract and also have personality, so we could use it as a remarkable brand.

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