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Birchtree PhotographyFeatured Logo

Birchtree Photography

Interview With David P. Crawford

Q:Where did the idea for this logo come from?

The concept was developed after discussions with the client. I felt it was important to highlight the nature aspects of the name in order to showcase the main adjectives that describe Birchtree’s photography – beauty, grace, and the overall concept of “a moment in time.”

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pencil and paper are key. As designers we all need to spend more time with sketch books and less time searching for answers on the computer. I often find that the more time I spend sketching, the less time I have to spend figuring out how to render it on the computer. And often, I am much happier with the results.

Q:What font(s) were used in the logo?

The main font is Blair, but some of the shapes were modified. The colored drop shadow was almost all hand rendered to achieve the overall stylized aesthetic I was after. The secondary font is Archer.

Q:How did you choose the color scheme for the logo?

There were four colors developed for Birchtree – one that represented each season of the year. Yet, blue was used for the main identifying color.

Q:How long did it take to complete the logo?

Roughly about 15 hours.

Q:What do you feel was your biggest challenge in designing the logo?

The most intricate part of the logo was the custom drop shadow. Next was illustrating the icon to fit the style.

Q:Now that the logo is finished, is there anything you would change about it?

I spent a good amount of time perfecting each curve and angle. As a result, I am very happy with the outcome – wouldn’t change a thing.

More Designs From David P. Crawford

  • Cluster
  • Syncsmart
  • Sparky

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