Interview With Euan Mackenzie
Q:Where did the idea for this logo come from?
I tried to represent the company name through thier initials. The logo features a B with the V rotated to make an eye in the negative, representing the word ‘Visible’.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Started out with sketching, and once i was confident enough of my concept i took it into illustrator.
Q:What font(s) were used in the logo?
A customized version of Bank Gothic.
Q:How did you choose the color scheme for the logo?
Wanted to keep it simple so that the eye reference can be brought out with the blue, and the rest is gray.
Q:How long did it take to complete the logo?
Not a great deal of time as it was a competition entry. I didn’t want to put in too much effort into spec work.
Q:What do you feel was your biggest challenge in designing the logo?
Creating an identity which is stronger than every other entry i am competing with.
Q:Now that the logo is finished, is there anything you would change about it?
More Designs From Euan Mackenzie
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