LogoGala version 2.0 is in the works! We don't have a set launch date yet, but in the meantime, get on the beta invite list.

Logo Details

BevandeFeatured Logo


Interview With Mauricio Cardoso

Q:Where did the idea for this logo come from?

Bevande is a brazilian beverage delivery enterprise and the briefing said: “the client wants something with a little bit of humor and you’re free to create anything”. I believe there is no such thing as a designer who would hate a briefing like that; that briefing made my day. I particularly like fun jobs, with a lot of humor. I always explore that in my personal projects.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start a project with a research, then I pick up my sketchbook and start to doodle some ideas until I find something that I like. After that, I translate that sketch to the computer. I always create logos using just the black color, I choose the other colors when I finish the object.

Q:What font(s) were used in the logo?

My initial idea was to use DIN Black Italic. DIN is one of my favorite fontes ever (sorry Helvetica). I think the typography needed something original, so I created a new type based on DIN for the logo. I believe that this way it looked like delivery, something fast, that transmits speed and agility, something that I expected for this logo in particular.

Q:How did you choose the color scheme for the logo?

Although the briefing was very open, the client had in mind a color scheme. I thought it was appropriated for the logo proposal to make the colors better. It was important for the logo and for the visual identity to had hot colors. Most of the beer brands of Brazil follow this color scheme.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

This logo was made in the office I work for. We have a very tight schedule and I didn’t have much time to do it. I think I had a couple of days to create this logo. We normally show 3 proposals, that’s one of them. I had this 2 days to create the 3 logos.

Q:What do you feel was your biggest challenge in designing the logo?

When I need to create something for a new company in business, I use all my efforts to create a visual impact at the first time. I know the client have a lot of doubts and incertains when he’s starting something new and sometimes that interfere on the logo approval. If I can surprise them, it’s one less doubt to the client.

Q:Now that the logo is finished, is there anything you would change about it?

That’s a question I always ask myself a few days later of the conclusion of a job. As a designer, I’m always looking for improvement everyday, every job. Of course I would change something! I think I don’t have any job that is 100% perfect, in my opinion, I always would change it. But, in the other way, the client was so satisfied with this project that I rather not to be pointing it out the changes I would do. When a job is approved the way that this job was, I get that feeling of mission accomplished =)

More Designs From Mauricio Cardoso

  • Comedia Em Stand By
  • Flock

Enjoy This logo? Share it!

If you liked this logo, please share it! You'll help us out and you'll be the social king of the interweb.

  • StumbleUpon Submit
  • Digg Submit
  • Share on Twitter
  • Technorati Submit
  • Delicious Submit