Interview With Harvey Shepard
Q:Where did the idea for this logo come from?
I wanted to combine the visual elements of sound and light along with hills, representing the Berkshire hills where the company is located.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
It started with plenty of sketching. I then selected the concepts that I wanted to explore further, and drafted those in Illustrator. The final logo was the simplest and most effective.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
I went with black & white to play off of the light/dark theme.