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Belle MorganFeatured Logo

Belle Morgan

Interview With LukeSF

Q:Where did the idea for this logo come from?

First there was some doodling and as a result when playing with the square shapes, I realized that the word BELLE makes a perfect chest of drawers.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

First some doodles and sketches, then it was moved into digital form and then there was a process of finding a proper font to match the image.

Q:What font(s) were used in the logo?

Avenir.

Q:How did you choose the color scheme for the logo?

That was easy:) The requirement was to make it black and white. Though that’s what I usually start with and only then move to color. In such a way you can be sure that logo will work in any case.

Q:How long did it take to complete the logo?

That was about a week or so…

Q:What do you feel was your biggest challenge in designing the logo?

To make the logo elements to work independently and to ensure the client will be able to use it for print media, sign, etc

Q:Now that the logo is finished, is there anything you would change about it?

One of those rare case when I like everything :)

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