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Logo Details

Baskets & Beyond, Inc.

Baskets & Beyond, Inc.

Interview With Kerri Lindley

Q:Where did the idea for this logo come from?

With this B to C logo. We needed a strong visual that quickly communicated the story.

The client custom wraps each gift. The logo communicates that attention to detail that the client gives each and every time.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Started with on the computer. Did some research. Tried a few ideas that didn’t work. Looked at other fonts and it just rolled on from there.

Q:What font(s) were used in the logo?

Linotype Zapfiino-Two.

Q:How did you choose the color scheme for the logo?

Red was the client’s choice color.

Q:How long did it take to complete the logo?

3 hours.

Q:What do you feel was your biggest challenge in designing the logo?

showing the detail without the detail getting lost

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